ABOUT ME

evolve. embrace the path.

Photo_by_Bob_Wolfenson — BorN AND Raised AS A PROUD ***WOMAN.***

I describe myself as a brave woman, who is always searching to learn, grow and break barriers. As part of my curiosity, comes my fascination with human behavior that it is attached to fashion, because how you present yourself to the world is behaviorism.
*Before the status, fashion is about self-expression.*
And today, to understand consumer behavior and track new trends, you have to be connected. The online world brought the opportunity for me to go deep into these interests with the rise of accessible data, extracting knowledge and insights that lead to better decisions and strategic business moves. Yet, analysis of different persons behave and trend watching.
So, nice to meet you. I am digital business woman who loves fashion, although not necessarily in an obvious way.

"For me, being curious is to allow yourself to be vulnerable and not be afraid to ask questions. To be open to carefully listen and learn from others."

Experience

My motivation is to identify new market trends and translate them into growth strategies, which makes me a true team player. My main strengths are my hard work mentally and my sense of connecting with people.

For me, my personality always embraced the ownership spirit, I’ve come to learn that it’s essential to work in a place where I’m able to relate to the values of the company, that's why I decided to create my own path and become an entrepreneur.

I am passionate about the hustle, the rollercoaster of emotions that it is to create your own company. The fast-paced dynamic routine, where no two workdays are exactly the same and everything seems to be happening all at once.

Digital Marketing & Business Strategist Consultant | self-employed

2018 - present

From JUNIOR ANALYST TO MARKETING & ecommerce COORDINATOR | INBRANDS SA - ELLUS & 2ndFloor
2015 – 2017

Digital Marketing, Content Strategist AND Social Media MANAGER | iLOVEe.COM.BR
2014

InternSHIP IN MARKETING AND COMMUNICATION | LVMH - FENDI, KENZO & GIVENCHY
2013

Download Full CV

Background

I’m a marketing and creative business consultant with diversified background experiences that converge offline and online worlds, which includes creating innovative storytelling content, identifying new market trends, branding development, building CRM (Customer Relationship Management),and development of creative strategies with a deep focus on the digital market.

Born and raised in Marilia, a small town of São Paulo's State in Brazil, started to be brave and explore the world with 16 years old when lived in Brighton (England) and graduated from high school, where I was able to connect with different cultures and improve my English. After coming back come in 2007, moved to São Paulo, where I graduated in Marketing & Communication at ESPM (renowned Brazilian university), started my career in the fashion and digital industry, and where I lived for 10 years.

In the begging of 2018, I decided to take another big turn over in my life by moving to Stockholm, an opportunity that knocked on her door and she could not say no. Embrace the path!

"When I look into the future, it's so bright it burns my eyes"